Companies that provide email marketing services must ensure that their agreements comply with applicable laws and regulations. They must also ensure that their agreement is structured in such a way as to protect the company from risks and liabilities. Make it clear that the connection is optional. Consent must be « voluntarily given »; You should not force users to join your mailing list or give the impression that joining the list is mandatory. For this reason, you must specify that the connection is optional. This is especially relevant in cases where you offer free white papers (or eBooks) to download. Although the user`s email address is required for the delivery of the service, registration for your newsletter is not required. In such a case, you must not give the impression that subscribing to the newsletter list would be mandatory and must make it clear that this is optional. There`s nothing special about the actual design or alignment with it – it`s the surrounding copy that makes it unique.
Copyhackers uses generic forms integration from their email marketing service (ConvertKit). From a legal point of view, there are several points to consider, starting with the process of double opt-in to subscribers. With the double opt-in system, when someone registers/logs in, they receive a confirmation email confirming your interest in receiving emails from you. Don`t add someone to your email list who hasn`t granted you permission. Strange that companies feel the need to insert warnings at the foot of emails, but they send good old snail postal letters without any disclaimer. This is especially true for direct marketing communications via email (emails whose sole purpose is to directly promote products or services). In the case of DEM communications, you must obtain additional consent if you send emails about third-party products/services in addition to your own. The best newsletters we`ve ever seen (and the ones that generally work better) contain content that`s relevant to the reader. Often this is information that is: Soft opt-in (where the recipient provided their email address when purchasing a product or service).
If the email address was collected as part of a previous sales process on your website, you can use the collected data to send promotional emails about similar products and services. However, this only applies if the user has been sufficiently informed about this event (for example. B a note on the sales page) and if he decides not to refuse such use. The software that supports the Application (the « Software ») is subject to U.S. export control laws and regulations. Export laws are put in place by the U.S. government to prevent certain goods and services from reaching other countries, usually due to security concerns or trade agreements. None of the software may be downloaded or otherwise exported or re-exported in violation of the United States. Export Control Laws and Regulations and all other applicable export laws and regulations (collectively, the « Export Control Laws »). Therefore, you agree not to allow, directly or indirectly, through third parties, the Software or your campaigns to be viewed or generated from within or sent to a prohibited country with an embargo, as set forth in export control laws. In addition, you acknowledge that neither you nor your principals, officers, directors, or any person or entity you know is directly involved in the use of the Service is on a U.S.
Government list of prohibited or restricted persons. These Terms and any additional terms you have agreed to by activating the Add-ons constitute the entire agreement between us with respect to their subject matter and supersede all prior agreements, representations and agreements. Any additional terms will be deemed included in the Agreement when you activate the relevant add-on. Sometimes it can happen that when someone requests an offer, the recipient assumes that it is equivalent to entering into an agreement. In other situations, an employee might get carried away and promise something beyond their authority. These examples of email disclaimers help both parties avoid misunderstandings. Let`s be clear: the GDPR does not make it mandatory to set up the double opt-in method for collecting email addresses. In fact, the GDPR says nothing about single or double opt-in. The only thing that matters is the ability to provide proof of consent. Want to grow your email list, but don`t know where to start? One of the best ways to start building your email list is to see what other successful sites are doing and use them as a starting point for your website. These examples of subscribing to the email newsletter will help you do this.
These exceptions include emails whose main purpose is as follows: If you only need consent for one element, e.B. to receive newsletters, the registration form can be very simple and straightforward. The easier your form is to fill out, the more subscribers you will receive. Another interesting example of a signup form can be seen above from TechCrunch. They allowed their subscribers to choose the topic of the newsletter they want to receive. .