If you go alone as a direct CSP partner, the process can be quite rigorous and complicated, often taking up to four months. To qualify as a direct CSP partner, you must meet the following requirements: Connect with indirect resellers who can help you expand your reach and customer base If an indirect provider wants to contact you in Partner Center, they will start the following workflow: Inform your indirect provider that you have created a subscription transfer request for them. If you find an indirect provider for a partnership, set up a partnership with the indirect provider in Partner Center. To avoid confusion and misunderstanding, you are contractually bound by your partnership agreement to inform the direct billing customer and obtain the consent of the direct billing customer before using the relationship extension feature to establish a reseller relationship between an existing direct billing customer and an indirect supplier. The growing demand for cloud-based solutions and services offers Microsoft partners of all sizes many opportunities to build profitable cloud solutions businesses. Partners who are ready to enter the market but do not want to manage multiple vendors, or who may not have an end-to-end customer relationship management infrastructure, can enroll as indirect resellers in Microsoft`s Cloud Solution Provider (CSP) program. You can also use the Partner Center API/SDK to transfer your existing subscriptions to your indirect provider. The indirect provider verifies and accepts (or rejects) the transmission request. If the reseller can log in to Partner Center but doesn`t see the option to accept the AMP or verify that they are enrolled in the CSP Indirect Reseller Program, this most likely means that they only signed up for the MPN program, but not the CSP as an indirect reseller. In the past, we allowed resellers to transact through their indirect supplier, even if they had not officially signed up for the CSP program. You can only apply this feature to existing direct billing customers.
It does not apply to indirect reseller customers. Partner with indirect resellers that allow you to serve joint customers If you have accepted the Indirect Reseller Agreement, note that your partner profile identifies you as both a direct invoice and an indirect reseller. Before they can work with resellers, they must be registered as indirect resellers in the CSP program and have Partner Center accounts. Refer your resellers to partners with indirect suppliers in CSP for more information on registering with CSP. Indirect vendors, direct billing partners, and indirect resellers in the Cloud Solution Provider program find this information useful. This article provides an overview of the Cloud Solution Provider (CSP) program and explains the different operating models and their requirements, as well as other details on how to sell through this program. The CSP program helps you get more involved in your customers` business beyond reselling licenses and can offer the following benefits: If you have already accepted MPA with direct invoice in the CSP region, you do not need to accept MPA from indirect CSP reseller. However, you must ensure that your MPN account is in Partner Center and that the MPN ID shared with your indirect provider is in Partner Center. Sign in to Partner Center as a global administrator for the direct billing customer that you switch to the indirect reseller. Example scenario 4: What happens if a CSP partner (an indirect vendor, indirect reseller, or partner with a direct invoice) wants to purchase quotes from Microsoft or third parties for their own use (as an end customer)? Can the partner purchase such offers from another CSP partner? If you decide to switch from a direct billing company to an indirect reseller company, there are several steps you need to follow.
For more information about the transition, see Transition from Cloud Solution Provider (CSP) Direct Partner to Indirect CSP Reseller. To verify and accept a transfer request as an indirect provider: Under Indirect Resellers, verify that the transition partner is listed. Before transferring subscriptions associated with a particular customer, the transition partner must move the customer to an indirect provider. In fact, indirect resellers must do three things before they can do new business in the Cloud Solution Provider program: Depending on the level of access and participation you want the reseller to have, you can perform one or more of the actions described below. Read the updated requirements and recommendations for direct invoice registration below to evaluate how you can build and grow a more profitable business with the right model in the Cloud Solution Provider program: This feature is only available to direct billing partners who are switching to indirect resellers and have completed indirect reseller registration. If you choose to work with an indirect reseller for existing subscriptions, you can update the subscription details to include the indirect reseller. If you`ve already signed up as an indirect reseller in Partner Center, accept the Microsoft Partner Agreement in the Partner Center Dashboard Overview with global administrator credentials. Verify that you have signed the Microsoft Partner Agreement in the Program Information section of the Partner Profile. A confirmation banner notification is also displayed on the CSP overview page. Select Invite new customers to ask a new customer to allow reseller relationships with you and your indirect supplier at the same time. Make sure you have the customer`s email address handy so you can email the invitation.
As of February 1, 2020, the Microsoft Partnership Agreement must be signed by all partners who transact under the CSP program. This includes indirect suppliers, direct hiring partners, and indirect resellers. Select Done. The new customer appears in your customer list associated with the indirect reseller. The reseller now has administrative access to the customer`s account information and subscriptions and can manage subscriptions on behalf of the customer. As a direct billing partner, you have an end-to-end relationship with your customer and with Microsoft. We have updated the registration requirements for direct billing partners effective October 27, 2020. These requirements help you accelerate the growth of your business with the right Cloud Solution Provider program model and strengthen your customer relationships with value-added services and support. Find the indirect reseller to which you want to assign new customers, and then select Add New Customer. Note that the indirect reseller is already selected for you on the customer`s detail form.
Specify the customer details, and then select Next: Subscriptions. As the CSP program evolves and grows, you may prefer to participate as an indirect reseller rather than as a direct billing partner. You can switch your direct billing customer to the indirect reseller model in Partner Center. This feature is only available to transition partners who have completed indirect reseller registration with their existing direct billing partner customers. Below are some useful public links to help indirect resellers accept and comply with MPAs. If you have a Partner Center member account (MPN ID), you must still formally enroll in the Cloud Solution Provider program. To verify your membership status, go to your affiliate profile and confirm the account type. Then, register with CSP as an indirect reseller. Once you have registered as an indirect reseller, you accept your indirect supplier`s request for a CSP relationship.
On the Indirect Resellers page, select Request a partnership. A draft of an e-mail message appears. Your indirect supplier must have a reseller relationship with your customers to place orders on their behalf. As an indirect supplier, use Partner Center to: Option 2: The indirect reseller can terminate the relationship with an indirect supplier and establish a new CSP relationship with another indirect supplier. In this way, the indirect reseller can purchase subscriptions for their own use from another CSP direct billing partner. You can quickly get started with the indirect CSP affiliate program and once you`re there, you can grow your business at a controlled pace so you can focus on your investments first and foremost. The indirect CSP model allows you to partner with a larger, more experienced supplier while owning the customer relationship and experience. Given the few qualifications you need to get started, this represents a relatively small investment for a high return. On the Indirect Resellers page, select Remove Partnership.
A message will appear asking you to confirm, select Yes to continue. If you don`t see the Membership option in the Partner Center menu, it means you`re not already enrolled in the CSP program. The reseller must begin the registration process as an indirect CSP reseller, as described by working with indirect suppliers under the CSP program. Once the registration is complete, they can accept the AMP. Now it`s time to become an official CSP indirect reseller. This also applies to « Advisors » partners who have made transactions in CSP. Microsoft requires an active CSP account for indirect resellers in each CSP business region so that indirect resellers can transact with indirect vendors. Browse the list of official indirect Microsoft providers. If you have branch offices in different countries, you can create MPN locations in those countries and get location MPN IDs. You can then use these location MPNs to enroll in the CSP program, share the information with your indirect suppliers, and obtain incentives. Under the indirect CSP model, indirect resellers do not have a billing relationship with Microsoft. Instead, indirect resellers receive subscriptions for their customers through their indirect providers.
When transitioning from a direct billing partner to an indirect reseller, you must transfer the existing subscriptions that you have as a direct billing partner to your indirect provider. .